|
Wireless Handheld Advertising using Cell phones and Pda’s are some of the best ways to apply wireless handheld advertising to consumers with wireless handheld devices. How many people do you know that have a wireless personal device that can receive text messages, send and receive email, browse the web or play games. Cellular Phone carriers are including these features for free or at a low monthly fee with their plans to draw more customers to use their service and certain handheld devices that are manufactured by companies partnered with them. Lets take a deeper look into how this kind of wireless advertising can be a very profitable tool.
These methods of Wireless Advertising are listed below.
1.Text Message Advertising
Text Message Advertising is widely used among handheld devices now by not just only the young at heart, but also by business men and women alike that work for major companies looking for their piece of the pie. For an example: if you have a company with a major sales team, they either carry a wireless personal device or a company device and your team may need to make a quota . What better way to tell them to put the pressure on or give them some tips or info to help them along their way to a better day. Not only is text messaging usually discreet but you can get a message or advertisement across in only a few short words. Text Message Advertising can have an advantage for both the consumer and the advertiser for a couple of reasons. A consumer can sign up online or for certain news, weather or sports and have them delivered to their handheld device at certain times if they wish, or when their favorite stock changes for example. Text Message Advertising is used for ring tones, horoscopes, short stories and voting on your favorite reality show. Text Messaging is simple to use and to the point for both the consumer and the advertiser. Wireless content publishers are utilizing this type of Text Message Advertising to generate a considerable revenue.
2.EMail Advertising
Email Advertising is a popular form to advertise because most companies that run promotions ask for the email address of a consumer when they sign up for a promotion or a service. Email advertising can be very cost effective and the advertiser can personalize the messages a little more. Email is a widely used form of tool because a consumer can email back the advertiser with certain responses depending on the advertisement that was sent in the Email. For the consumer and the advertiser Email can be beneficial that the consumer can now opt-out from the mailing list and the advertiser does not get hit with spam complaints that could end up getting their mail service come to a full stop. Email can be received and sent from most wireless devices in today's market. Cellular carriers now have Video Mail that can be used as a commercial tool. These commercials can be saved and viewed later or sent to a friend from a wireless device. Just think about the real estate agent that sold a high valued piece of property from his wireless device 3,000 miles away!
3.Text POP-UP Advertising
Text POP-UP Advertising is a major form of marketing on the internet so why not market to handheld devices that browse the internet. Most cellular phones use a browser called a (WAP) Wireless Application Protocol browser and Pda devices now use (HTML) Hyper Text Markup Language like your computer or (WML) Wireless Markup Language to browse the web. This type of advertising is as well becoming a fast form of advertising to consumers that own hand-held devices for the reason that advertisers can blast these POP-UP Messages to millions over the internet by simply adding a little line of code to their website.
4.Location Based Advertising
Location Based Advertising is something to get a little excited about when it comes to advertising and marketing to handheld devices as well as Lap-Top computers. In today's market and economy location based advertising is just starting to catch on even though it has been available for the past couple of years. Cellular Phones, Smart Phones, Pda’s, and Lap-Top’s are all connected by either a cellular tower or a Wi-Fi Wireless Fidelity connection better known as a HotSpot with high speed internet service. Location based advertising to these consumers that own these devices is going to be very rewarding for companies for the future years to come. There are many ways to implement location based advertising to these consumers for mom and pop shops to large corporations. To give an example: Look at Las Vegas, Laughlin, New York, Paris, Tokyo. What these cities have in common is that they are big tourist destinations that spend a lot of money on advertising and have major companies that spend money on marketing. In return they usually make big profits from their promotions and advertising and gain loyal repeat customers. When these cellular, handheld, and laptop devices go into certain areas of a consumers location a few things happen to those devices. They log onto a cellular tower or discover a Wi-Fi HotSpot. When wireless handheld devices log onto these connections a profile can be read that the consumer may have programmed ahead of time and tells that service what kind of preferences he or she would like to receive information based on that profile. If I were to walk or ride down Las Vegas Blvd and as I pass each casino, hotel or business my device could automatically log into their wireless connection and my profile could be read , then these business could send wireless advertisements based on their business and my preferences. I arrive into Las Vegas and getting a little hungry I pass by a few restaurants until I arrive at a Harley Davidson Cafe, I get a message from my device, that says “Have dinner with us and receive $15 off your order! Just reply to this message or give this code to your waiter A-0567, Thank you for your time and stopping by Harley Davidson Café”. I will most likely eat dinner their tonight. Casinos, Hotels, and other business can be marketed to a wide range of consumers this way. There is a number of ways both the consumer and advertiser can benefit from Location Based Advertising. This is a huge market for companies yet to come and can be implemented world-wide for all kinds of business from adult entertainment to children's games.
5.Bluetooth Advertising
Bluetooth advertising can be brought upon from a wireless application with a Bluetooth device. Bluetooth is a short range high speed data connection that talks to multiple devices at once and can send or receive information from these devices at the same time. This can be a form of Multi-Media advertising. If you have a Bluetooth device that is either attached or built in to your handset or LapTop you can set the device to automatically discover other Bluetooth devices. Kind of like a Hot-spot but at a shorter range and is more device specific. After dinner I walk down the street and I become a little thirsty. I see a coke machine ahead and when I arrive to it I get a message from my handheld saying that the coke machine can give me a Dr.Pepper for .75 cents, just hit accept and the bill will be charged to my Cellular account. This type of service is also known as E-wallet. As you can see how this would benefit the consumer as an easy way to purchase a drink and as well benefit the advertiser looking to find a way to achieve more sales.
Search Engine Advertising for mobile phones and other wireless handheld devices is in its infancy right now. In the next five years you are going to see a shift in advertising from music and adult-related content to games and location based advertising services. Wireless search is going to provide information for people on the move. Wireless handsets are increasing dramatically world wide and search engine advertising for wireless handheld devices. Search engine advertising will be in the form of multi-media clips or short movie highlights of the latest breaking news or sports games. You are already able to see your favorite RSS feeds on mobile devices by a service provided by Yahoo. Mobile gaming is going to increase 10 fold . Think about location based gaming where you can seek out your enemies in the town close by. These games can be sponsored by advertising . Who wants to sign up for a game of cellular tag that could win you a few thousand dollars and provide a way to meet new friends? Sound interesting. How about location based dating! Wireless handheld advertising for search engines is happening now. There is a great deal of revenue to be made. |
|
Wireless Handheld Advertising |